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What was the geographic scope of the test? What was the timing and duration of the test?

Subject: Marketing Topic: Zoecon Case Zoëcon Corporation: Insect Growth Regulators 1. How do insect growth regulators “fit” each user segment identified in the case? CG Table 1. IGR Fit with Alternative User Groups Product Factor Consumer Segment PCO Segment Relative Advantage Short-term Long-term Compatibility Simplicity (of use) Immediacy of Benefit Felt Need What does this […]

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