Discuss how managers should select and balance their R&D portfolio, as well as the advantages and disadvantages of some of the most often used tools for project evaluation.
Management TASK Familiarize with the wide variety of methods available (both quantitative and qualitative) to evaluate innovation projects. Highlight the important role played by managerial assumptions in the accuracy and utility of any measure used. Emphasize the importance of a balanced R&D project portfolio (i.e. advanced R&D, breakthrough, platform, and derivative). 6.2 Action Required: Watch […]