What impact do you think Apple’s choice to introduce the iPhone in the US exclusively through AT&T had on its brand? What might Apple have done differently?
Apple’s brand franchise is extensive, but most recently we have seen wave after wave of “i-Things” (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it did so in conjunction with AT&T. Many think that inhibited the brand’s growth, since AT&T had suffered from service issues. In fact, the introduction of the iPhone swamped […]