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How has this issue affected Johnson & Johnson’s internal ethical goals? How has this issue affected Johnson & Johnson customers and public image? How has this issue affected Johnson & Johnson’s economic stature? How has this issue affected Johnson & Johnson’s professional image and relations with other companies, including politics?
Why was Johnson & Johnson able to recovery so quickly from the crisis as compared to Three Mile Island? How could crisis communication training have better served the leaders in the Three Mile Island incident?
TMA 01 Cut-off date: This tutor-marked-assignment (TMA) must be submitted by 12 noon (UK local time) on the date shown on the study planner on the module website. Word count: The total word limit for this TMA is 2500 words. This TMA accounts for 15% of your total assessment for the module. Your TMA will […]
