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Analyze how the marketer of each type of product has built the marketing mix for each.

Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class (Chapters 11-13). Select 1 good (i.e. tangible/physical like phone, car, computer, Yeti cup, etc) AND 1 service (i.e restaurant, salon/barber, auto repair, landscaping or lawn mowing, lawyer, doctor, etc.) with which you […]

Would you follow a traditional “waterfall” project management approach, or would you follow an “agile” model? Why? State your reasons. Be sure to include any key assumptions about the business/project that influence your direction.

Description 1. Imagine that you are a consultant just recently hired as a project manager for a software development project for a small, privately owned landscaping/nursery business. They currently use Excel spreadsheets to keep track of their inventory of plant stock. The owner of the business, who is the project’s sponsor, is very accessible and […]

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