Describe the concept of branding and the role it plays in marketing communications.Describe the role and importance of brand positioning and its relationship to marketing communications plans.
Integrated Marketing In this module, you will explore branding and the role it plays in marketing. Brand positioning is a foundational concept for strategic development. Positioning is the perception of a product/service relative to the competition. Marketers use positioning to influence the perception of the brand’s product/service by customers. This module also discusses the types […]