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Discuss the Internal Influences of Perception and Learning, and highlight at least 2 different Figures or Tables from Chapters 4 and 8 (2 for Perception and 2 for Learning) that you think represents the most important insight into each influence.

Business Question Here are the questions.  You need to answer four out of the five questions. Provide a summary of the data results of your Research Project. Be sure to highlight how the results were used to develop your Market Segmentation and Product Positioning for the company you chose. Discuss the Internal Influences of Perception […]

Conduct a market segmentation analysis.

Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual map of options from the perspective of one segment. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

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