Conduct a marketing mix (7Ps) analysis of your selected product (good service, experience or idea) and evaluate its effectiveness in addressing the needs of your customer persona.
1. Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your interim assessment); 2. Conduct a marketing mix (7Ps) analysis of your selected product (good service, experience or idea) and evaluate its effectiveness in addressing the needs of your customer persona; and, 3. Provide justified marketing […]