Write a report to revitalize the organization’s services marketing strategy/procedure highlighting services marketing as an organisational function and a set of processes for identifying, creating, communicating, and delivering value to customers and for managing customer relationship such that benefits accrue to the organisation and its stakeholders.
As a newly promoted Senior Services Manager, you are required by the Board of Directors to write a report to revitalize the organization’s services marketing strategy/procedure highlighting services marketing as an organisational function and a set of processes for identifying, creating, communicating, and delivering value to customers and for managing customer relationship such that benefits […]