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Case 1 Your business has decided to establish a store selling sporting goods and active wear ain the middle of the Sydney and Melbourne Central Business Districts. You can also use online platforms to support the operation of your store. Your group needs to determine the following (with justified reasoning): 1. What types of goods […]
Discuss: Essentials of Marketing and Ethics in Global Business.
Importance of Personal relations in Marketing Task: Pick a topic we covered in the semester and discuss its importance using an example of a multinational or global company. Use 2-3 sources as references. Please justify the importance of your chosen topic with examples to illustrate your reasoning.
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Write a 350- to 575-word analysis and evaluation of Apple Inc, effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organization’s sustainability. Analyze […]
Marketing Meets Mission 2020 MIT Article a two-page summary (font 12, double space): Page 1: What you like about the article Page 2: What you think the authors could have done to improve the article.
Discuss Social Media Influencer Marketing & The Impact on Consumer Behavior.
Topic: Lab Report – Investigating the factors that impact the efficacy of product marketing by digital influencers.
You are applying for the role of Marketing Manager within ‘an organisation of your choice’, as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business. […]
In this assignment, you will create a condensed business plan for purchasing and operating a professional sports team. This is a hypothetical sports team and you may make assumptions to support your key points. Include the following elements in your condensed business plan: Overview: Introduce the business plan for purchasing and operating a professional sports […]
Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision. Response In your response. choose at least two (2) other marketing situations and determine the marketing concept your peer’s decision falls into. see: FIGURE I 20.1 Sustainable Marketing […]
