Explain Casper’s product offering in terms of customer value.
In chapter 8, Products, Services, and Brands Building Customer Value (Page212), analyze Company Case MINI: Focus on the Essential—Maximize the Experience（page244） and then answer four Questions “Questions for Discussion” (Page247). Answer five or four sentences per question.： 8-16 Discuss how MINI has endured for 60 years as a brand, despite being owned by various companies. […]