What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels?
Answer the 3 exam questions with requirements given below 1)What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples 2) ‘Developing products and services into strong brands can be a very powerful marketing approach’. Discuss this statement. […]