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Discuss In your initial post, describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales. Examine and summarize the crisis situation. How did the organization handle the crisis using online […]
1. Website Analysis – What are the 4-P’s of the firm’s marketing strategy? Product? Place? Promotion? Price? Describe their homepage. Mission Statements (if provided). Target Clients (ex. Restauranteurs, High-End Residential, Affordable Housing, etc). Quality of photography. Project descriptions. Firm and employee profile. Specialties. Press. Social Media. Branding/Logo. How easy is the page to navigate? Is […]
Description Assignment for MODULE: Online Consumer Psychology – Digital Marketing You are required to select one online marketing campaign and to critically analyse the underpinning consumer psychology principles and theories behind the campaign, identify and discuss limitations and implications where applicable.
Use this link (Links to an external site.) to learn how cognitive biases in online marketing can affect adversely business decisions. Prepare a brief reflection discussing the how decision models support informed decision-making.
