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What survey methods could have been used to gather this data? The survey had 1,000 respondents. Which survey method would have been the most economical? The fastest?

Posted on November 13, 2021 by Shady

Case 8.1 Shoppers spending more in-store than online on page 183-184 of your textbook and answer the following questions that appear at the end of the case. 1. How might a bricks and mortar retailer use this information: An online retailer? 2. What survey methods could have been used to gather this data? The survey […]

Identify two web analytics providers, research their offerings, and provide a 250-350 word analysis that compares and contrasts the features and benefits of both web analytics offerings.

Posted on August 15, 2020August 15, 2020 by Adam

An important resource for online marketing research is web analytics. Web analytics provide an abundance of detail and data for the marketing researcher. Website visitors, including customer acquisition channels, keyword analysis, customer behavior while on the website, and at what point the customer departed from the website are all data points measured and evaluated through […]

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