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Marketing 1. All of the following are elements of a product except a. brand name. b. quality levels. c. packaging. d. warranties. e. All of these are elements of a product. 2. Which of the following is a subjective measure of brand equity? a. Brand name b. Brand awareness c. Brand quality d. Perceived value […]
1. How do product characteristics influence packaging and materials handling considerations? 2. What is the building-blocks concept? How is it applied to the handling of packaged goods? 3. Discuss the functional tradeoffs in packaging. 4. What information is needed to design a protective package properly? 5. How is sensor technology used in package monitoring? 6. […]
