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Why do other firms in the industry choose to follow Patagonia’s environmental practices?

Posted on March 18, 2022 by Shady

Productive Lifecycle Initiative a) Patagonia’s prices are about 20% higher than its competitors (e.g., North Face). Why are their customers willing to pay this premium for their products? b) Why do other firms in the industry choose to follow Patagonia’s environmental practices? c) What are some potential problems related to the Productive Lifecycle Initiative (PLI)? […]

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