What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?
Post-purchase Dissonance and its Influence on Repeat Purchase Decisions What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?