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Business Develop a brand presentation of 8 -12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker’s notes sections of each slide to expand your talking points. Requirements You are to develop a brand presentation including the following elements based on your […]
For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the […]
Value Co-creation in Network Partnerships : issues relating to B2B branding and loyalty, innovation, and the use of new technology to foster and maintain relationships.
Discuss: Customer relationship management and loyalty.
Post-purchase Dissonance and its Influence on Repeat Purchase Decisions What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?
Assignment Guidelines. You and your partner are running a string of informants in a major street crimes unit that includes narcotics, weapons, and organized crime. One informant is a beautiful young woman who was caught with some marijuana and is now working with your team, identifying drug dealers. She has been flirting with every male […]
