Which of the three metrics, Recency, Frequency, or Monetary, would you value most for a hotel chain? In other words, would each of the 3 metrics have equal weighing (33.3%) or would you change the weighting (still adding to 100%)?
Database reading and answer questions Questions: For marketers at a hotel chain, such as Marriott Hotels & Resorts, how should an RFM data- driven strategy influence their marketing efforts? Which of the three metrics, Recency, Frequency, or Monetary, would you value most for a hotel chain? In other words, would each of the 3 metrics […]