Public Relations and Publicity; What are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?
Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) Sales Promotion (what sales promotion tactics is the company using […]