What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?
TASK What are the differences between patents, copyrights, and trademarks? What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy? When are trade secrets more useful than patents, copyrights, or trademarks? Identify a situation in which none of the legal protection mechanisms discussed (patents, copyrights, trademarks, trade […]