Outline how you understand public relations, drawing on this week’s readings and learning activities. Consider if your understanding of public relations has changed.
The authors of this week’s readings argue that thinking of public relations as a promotional industry enables a more nuanced and complex understanding of the ways public relations produces and circulates meaning, and one which – unlike Grunig and Hunt’s four models – includes persuasion and propaganda. Outline how you understand public relations, drawing on […]