What is your assessment as to why this product failed with the consumer? Is there anything that Coca-Cola could have done to appeal more effectively with the consumer?
Review the Coca-Cola video on p. 84. Coca-Cola life did not do well in the market. What is your assessment as to why this product failed with the consumer? Is there anything that Coca-Cola could have done to appeal more effectively with the consumer? Consider consumer buying factors. Place yourself in the position of a […]