Compare and contrast the branding strategies from a marketing communications standpoint of two competing high street clothing retailers in the UK. Your comparative analysis should be based on at least ONE brand equity model.
TASK ONE Using a UK electric car market as the scope for your study, critically analyse how the concept of: a. Perception of risk b. The elaboration likelihood model are used in the formulation of marketing communication strategies The purpose of this task is to test your understanding of two important concepts that enable marketing […]