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Boston Matrix; Sony 1. Question Mark/Problem Child – what the company is currently working on but hasn’t released to market yet. Unclear if it will be a success or a failure. 2. Star – the hot new product that the company is selling at a premium and the category is growing at a fast rate. […]
Boston Matrix: Sony 1. Question Mark/Problem Child – what the company is currently working on but hasn’t released to market yet. Unclear if it will be a success or a failure. 2. Star – the hot new product that the company is selling at a premium and the category is growing at a fast rate. […]
Paul McCartney sent copyright termination notices to Sony/ATV in order to reclaim many of the Beatles’ copyrights. Read the two articles below and, in 800 words, describe what made McCartney’s situation different from that of the Victor Willis and the Village People case.
