Explain how Sparkling Ice has achieved success by positioning itself as a sparkling water and not as a diet soda.
Market Segmentation, Targeting, & Positioning 1) In your own words, explain how Sparkling Ice has achieved success by positioning itself as a sparkling water and not as a diet soda. 2) How does a brand like Sparkling Ice achieve positioning in consumers’ mind through retail merchandising, packaging, and advertising? 3) The article describes a number […]