Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?
Others TOPIC 1: IMC Campaigns The concept of integrated marketing communications is more than just putting together good ad campaigns. It is a fully integrated set of promotion mix tools communicating the same clear, consistent, and compelling message about the offering. For example: TV ad campaign to create interest in the product using a celebrity […]