Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store?
Accounting Video Case Questions: Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store? What did iProspect determine to be the worth of each individual store locator click? What implications did this have for return on investment? Why did iProspect increase the average order value per […]