Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not? What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?
In Chapter 9, read the case study ”Soma Bay Prospers with ERP in the Cloud” on pages 345–346 of the textbook. Then, address the prompts below. Describe the problem that Soma Bay encountered in this case study. Why was an enterprise resource planning system needed to solve the problem? What are some challenges that this […]