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Explain why it is s difficult to use sales as an indicator of advertising effectiveness and why communications objectives may work better.

1) As more and more advertising dollars move to digital media, traditional media are losing revenue. Will traditional media no longer exist in the future? Explain your reasoning. 2) Explain why it is s difficult to use sales as an indicator of advertising effectiveness and why communications objectives may work better. 3) The chapter lead-in […]

‘The decline of traditional media outlets and the rise of non-traditional media outlets has had an increasingly powerful effect on domestic and world events.’Discuss how and why this has occurred.

The decline of traditional media outlets and the rise of non-traditional media outlets has had an increasingly powerful effect on domestic and world events. • Discuss how and why this has occurred. • Choose a recent political or economic event and explain how fake news contributed to its outcome. I HAVE CHOSEN Trump 2016 election. […]

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