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The Athletic Discuss what factors cause The Athletic to be competitive in the UK market distributing online sports-based media whilst using a subscription model.
Description You are a Marketing Manager for a fictional UK based SME company within an industry of your choice* which is seeking to expand their market provision globally for the first time. The CEO of your company has recently returned from an industry conference which looked at Globalisation and has raised concerns to the Marketing […]
QUESTION 1: Assess the attractiveness of the UK market for further growth and identify the potential benefits that can be derived from a further worldwide expansion. The assessment should consider the impact (negative or even positive for some industries) that Covid-19 global pandemic brought along with its implications to the national economies worldwide including the […]
