Describe the nature and role of vision statements in strategic management-Identify the characteristics of a vision statement.
STRATEGY Formulation After studying this chapter, you should be able to do the following: 2-1. Explain the need for core values statements in strategic management. 2-2. Describe the nature and role of vision statements in strategic management. 2-3. Identify the characteristics of a vision statement. 2-4. Describe the nature and role of mission statements in […]