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Summarize the article, and give your opinions as to why it failed. List at least five things that should have been done differently and describe each in detail.

Posted on November 3, 2018 by Adam

Read the article entitled “Frye Festival: Anatomy of a Millennial Marketing Fiasco Waiting to Happen.”
Summarize the article, and give your opinions as to why it failed. List at least five things that should have been done differently and describe each in detail.

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