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Mas low needs hierarchy provides a useful framework for understanding how and why local products and brands can be extended beyond home country borders. How can needs hierarchy be used in global marketing.

MKT542 essay instructions.This is a MKT542 Global Marketing course.Textbook: Global Marketing 6th Edition, 2011 ISBN- 13: 9780137023868.Arthur’s: Warren J. Keenan and Mark C. Green Publisher: Prentice Hall,The essay needs to be primarily written based on the text book. (I have uploaded this information from the book) The structure of an essay begins with the introduction which is the first paragraph and it introduces the topic. It should be at least 3 – 4 sentences. Then the body of the essay elaborates on the topic and it is at least 3 paragraphs of at least 3 – 4 sentences. The essay is finished with the conclusion which is the last paragraph and is a summary of the main points of the essay. It should be at least 3 – 4 sentences.References (SPA Style): Need two references. At least one reference from the text book listed.


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