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Brand analysis and Marketing plan

The lecturer requres us to analyse the data sheet using different analytical tools (SPSS or Excel) and include the results in the main body of the text. (no appendices). For the first question the lecturer told us to use Spearman’s coefficient as the data is non-parametric and ordinal and include the results in the text. We were also prompted to do t-tests and z-tests. We were advised to use median as well instead of the mean in question one to avoid outliers or use both and compare the difference and say why one is better than the other. The brief says 3000 words but the lecturer told us not to worry about it and to focus on producing quality as opposed to quantity. Therefore in the 2200 words requested I would like to have all four questions answered.

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