Review the Final Project Part I Rubric to see how your paper will be scored.
Be sure to follow APA format when providing references. If you have questions on the APA format, you can check the Purdue OWL website or seek help from the SNHU Writing Center.
Notes on APA in a Formal Assignment
- Set margins to 1 inch all around.
- Use 12-point Times New Roman font and make sure to double-space.
- Paragraphs should be at least three to four sentences.
- Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed.
- Indent the first line of every paragraph by pressing the Tab key.
- Be careful not use personal pronouns such as “I.”
Make sure to delete the Paragraph 1, Paragraph 2, etc. headings as well.
Be sure to replace all the text in red on this template with your own writing. (This entire first page can be deleted after you review the suggestions. The paper should begin with your title page, which follows.)
MKT 113: Final Project Part I Final Submission
Your Name
Southern New Hampshire University
Introduction (Delete this heading in your final paper.)
In your opening paragraph, very briefly introduce the purpose of your paper. Describe the company and what product the company is launching. Three or four sentences are sufficient.
Paragraph 1 (Delete this heading in your final paper.)
Using content from your Milestone One work (the discussion forum from Module Two), include a revised and completed SWOT matrix. Explain how this can help you to market your new product. Make sure you focus specifically on the SWOT related to the product, not the company overall.
Paragraph 2 (Delete this heading in your final paper.)
Describe the target market for the pet supply store’s new product to be launched. Include information about the target market’s demographic, psycho graphic, and geographic breakdown. A minimum of four to five sentences are required to support your thoughts. Focus your thinking around the segment of the pet supply store’s target market that would be most interested in purchasing this new product. Ensure that you respond to feedback from Milestone Two in this section.
Paragraph 3 (Delete this heading in your final paper.)
Identify and describe the specific wants and needs of this target market. Remember that you are focusing on the segment of the target market that would be interested in buying the new product. A minimum of four to five sentences are required to support your thoughts. Be specific in your answer and include information about the product that will either appeal to the wants of this market or satisfy their needs or both. Make sure you incorporate feedback and edits from Milestone Two in this section.
Paragraph 4 (Delete this heading in your final paper.)
Identify the marketing strategies that you would recommend the company use and explain why you have chosen them. For each marketing strategy that you recommend, make sure to outline the 4 P’s (price, place, promotion, and product). Explain how you could use the 4 P’s to inform your strategies.
Paragraph 5 (Delete this heading in your final paper.)
Choose one marketing strategy you would recommend that the company avoid. Make sure that you explain why it should avoid this strategy. Outline the 4 P’s (price, place, promotion, and product) for the strategy. If you made changes to one or more of the 4 P’s, could this strategy be more likely to succeed?
Conclusion (Delete this heading in your final paper.)
The conclusion reminds the reader what your paper is about and allows you to make a final point without introducing new information. Four or five sentences are sufficient.
References
Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Make sure that you provide appropriate citations in APA style. The text is provided as an example and should be kept in the references for your paper. Feel free to add other resources. Remember to cite ALL the sources that you used to write this paper, not only here at the end of your paper but also within the body to add credibility to your statements. References that you have used should be included in alphabetical order by the author’s last name.
