Learning outcomes assessed: At the end of a module students will be expected to be able to: 1. Identify and evaluate the advantages and disadvantages of the use of on-line enterprise in business and its practical, commercial and legal limitations. 2. Analyse approaches to on-line supply chain management and investigate approaches appropriate to identified scenarios 3. Critically analyse the on-line marketplace and develop robust on-line customer service and marketing strategies.
• Carefully read the module handbook, the marking criteria and the grade descriptors.
Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.
Assignment Questions
Business Scenario Developing a sustainable e-commerce and web presence is fundamental in the goal to increase business. You are required to combine your prior learning and the learning within this module on a week-by-week basis to develop an ecommerce website for your business with features that will support and encourage growth and sustainability. Assignment Questions Portfolio Tasks Brief Learning Outcome s Website Design (70%) 1) Select three appropriate/successful e-commerce websites;
2) Identify and analyse the advantages and disadvantages of the use of on-line retail by considering the existing persuasive features and their practical, commercial and legal limitations.(25%)
3) Discuss and analyse their on-line supply chain management approaches, and examine approaches that can be suitable for the retail website (20%);
4) Design an E-commerce website for your business and incorporate the suggested features including but not limited to the following:(15%) • The brand of the company • Five interactivity features that influence customer satisfaction • Effective product presentation • Online supply chain management • Customer service features (including complaint and returns • Customer feedback feature • Legal Obligations for distant selling • Order payment feature. • Your website must include features that will promote the company’s brand with particular focus on product presentation, online customer experience, order processing and dispatch.
The following are links to free website design platforms: Visit: www.webnode.com Visit: www.wordpress.com 5) Prepare an oral presentation to illustrate your analysis and your website design (10%).
Deliverables: 1. Annotated Analysis; 2. Online Enterprise (Website); 3. Individual presentation; 4. Website summary report (2500 words) discussing the on-line enterprise analysis, your on-line supply chain management selections, and the E-commerce website design. Reflection (30%) Provide 500 words critical reflection of your website design justifying the rationale behind your decisions/choices regarding the customer service and marketing strategies.
Deliverables: 500 words critical reflection report discussing the robust online customer service and marketing strategies.
End of Assignment Brief
Graduate Skills: transferable, employability, practical and academic skills
Factual and conceptual knowledge and understanding; use of class materials; independent reading
Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation
Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation.
86 – 100% Includes all required factual content, accurately and succinctly summarised.
Well developed, persuasive, highly relevant, reasoned introduction and conclusions, demonstrating originality.
Within word count or presentation time.
Includes relevant factual content only.
Clearly and logically structured material, showing excellent understanding of the discipline.
Accurate spelling, grammar, punctuation, paragraphing.
Systematic, accurate identification of relevant concepts, theories and/or principles.
Information or data selected from a broad range of highly relevant, current primary and secondary sources, and categorised, analysed or evaluated using relevant, self determined methods or techniques.
Eloquent, professional writing style, appropriate to the assignment OR professional, engaging, confident, audible and well paced presentation. Sophisticated use of technical vocabulary, where appropriate.
Exceptional, in depth understanding of factual and conceptual material, including understanding of the limits to knowledge in this area.
Well developed, perceptive, coherent arguments, systematically referencing primary and secondary literature, including competing perspectives, with clear rationale for choices.
Professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are accurate, clearly set out, with excellent, Exceptional integration of theory and practice, using
Correct and systematic use of academic conventions, references.
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precise explanations.
appropriate conceptual frameworks.
and bibliography.
Independent, wide ranging, highly relevant reading and research, from authoritative primary and secondary sources.
Exceptional application of numerical and statistical methods to defined complex problems.
Exceptional, consistent, flexible delivery of group work obligations. Proactive leadership, accepts responsibility and ameliorates conflict. Undertakes complex tasks.
Substantiated, highly relevant recommendations generating novel solutions. Excellent awareness of ethical issues.
Exceptional, well articulated reflection on own strengths and weaknesses in relation to defined professional and practical skills. Identifies and follows up required actions.
70 – 85% Includes all required factual content, accurately and succinctly summarised.
Well developed, relevant, reasoned introduction and conclusions, demonstrating some originality.
Within word count or presentation time.
Includes relevant factual content only.
Clearly and logically structured material, showing excellent understanding of the discipline.
Accurate spelling, grammar, punctuation, paragraphing.
Systematic, accurate identification of relevant concepts, theories and/or principles.
Information or data selected from a good range of relevant, current primary and secondary sources, and categorised, analysed or evaluated using relevant, self determined methods or techniques.
Fluent, professional writing style, appropriate to the assignment OR professional, engaging, audible and well paced presentation. Excellent use of technical vocabulary, where appropriate.
Excellent, in-depth understanding of factual and conceptual material, including understanding of the limits of knowledge in this area.
Well developed, coherent arguments, systematically referencing primary and secondary literature, including competing perspectives, with clear rationale for choices.
Professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are accurate, clearly set out, with excellent explanations.
Excellent integration of theory and practice, using appropriate conceptual frameworks.
Correct and systematic use of academic conventions, references and bibliography.
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Independent, wide ranging, relevant reading and research, from authoritative primary and secondary sources.
Excellent application of numerical and statistical methods to defined complex problems.
Excellent, consistent, flexible delivery of group work obligations. Proactive leadership, accepts responsibility and ameliorates conflict. Undertakes complex tasks.
Substantiated relevant recommendations generating novel solutions. Very good awareness of ethical issues.
Excellent, well articulated reflection on own strengths and weaknesses in relation to defined professional and practical skills. Identifies and follows up required actions.
60 – 69% Includes most required factual content, mostly accurately and succinctly summarised.
Relevant and valid introduction and conclusions.
Within word count or presentation time.
Includes relevant factual content only.
Clearly structured material, with some gaps in logic, but showing good understanding of the discipline.
Mostly accurate spelling, grammar, punctuation, paragraphing.
Mostly systematic and accurate identification of relevant concepts, theories and/or principles.
Information or data selected from mainly relevant primary and secondary sources, and categorised, analysed or evaluated using relevant methods or techniques but with minor gaps or misunderstandings.
Mainly fluent, professional writing style, appropriate to the assignment OR mainly professional, engaging, audible and well paced presentation. Good use of technical vocabulary, where appropriate.
Very good understanding of factual and conceptual material, showing some appreciation of the limits of knowledge in this area.
Mostly coherent arguments, with some perceptive points, mostly systematically referencing well selected primary and secondary literature.
Mostly professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are mainly accurate, clearly set out, with good explanations.
Good integration of theory and practice, using appropriate conceptual frameworks.
Mostly correct use of academic conventions, references and bibliography.
Independent reading and research from a range of mostly authoritative
Mainly good application of numerical and statistical methods to defined complex
Consistent delivery of group work obligations. Some leadership and ability to accept responsibility and
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primary and secondary sources.
problems, with some gaps, errors or misunderstandings.
modify responses. Undertakes non-routine tasks.
Some relevant recommendations generating some novel solutions. Satisfactory awareness of ethical issues, where relevant.
Clear reflection on own strengths and weaknesses in relation to defined professional and practical skills. Partial identification of required actions.
50 – 59% Includes most required factual content, but with some gaps or misunderstandings.
Satisfactory introduction and conclusions.
Within 10% of word count or presentation time.
Includes some irrelevant factual content.
Mostly clearly structured material, with some gaps in logic, demonstrates an understanding of the discipline.
Some mistakes in spelling, grammar, punctuation, paragraphing.
Adequate identification of relevant concepts, theories and/or principles.
Information or data selected from mainly secondary sources, and categorised, analysed or evaluated using mostly relevant methods or techniques but with gaps or misunderstandings.
Writing style is appropriate but not always fluent or professional OR a presentation that is not always professional, engaging, audible or well paced. Some use of technical vocabulary, where appropriate.
Satisfactory understanding of factual and conceptual material, but not indepth. Limited appreciation of the limits of knowledge in this area.
Satisfactory arguments, referencing mostly secondary literature and including some personal opinion
Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations may have some inaccuracies, or issues relating to set out and explanation.
An adequate attempt to relate theory to practice, using appropriate conceptual frameworks.
Inconsistent use of academic conventions, references and bibliography.
Adequate independent reading and research from mostly secondary sources.
Adequate application of numerical and statistical methods to defined complex problems, with some gaps or errors.
Inconsistent delivery of group work obligations. Some awareness of responsibility and options. Undertakes mostly routine tasks.
Basic recommendations, which do not
Some evaluation of own strengths and weaknesses in relation
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generate novel solutions. Satisfactory awareness of ethical issues, where relevant.
to defined professional and practical skills. Limited identification of required actions.
40 – 49% Includes limited required factual content, with many gaps or inaccuracies.
Basic introduction and conclusions.
Within 10% of word count or presentation time.
Includes considerable irrelevant factual content.
Unevenly structured material, with many gaps in logic and limited understanding of the discipline.
Frequent mistakes in spelling, grammar, punctuation, paragraphing.
Some identification of relevant concepts, theories and/or principles.
Information or data selected from secondary sources, and poorly categorised, analysed or evaluated using inappropriate methods or techniques.
Awkward or inappropriate writing style OR a presentation that is not engaging, audible or well paced. Little use of technical vocabulary, where appropriate.
Basic understanding of factual and conceptual material. Minimal appreciation of the limits of knowledge in this area.
Sense of emerging argument, but mainly descriptive or personal opinion, with limited and superficial reference to literature. Negligible use of primary literature.
Inappropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are often inaccurate, with many issues relating to set out and explanation.
Limited attempt to relate theory to practice, using appropriate conceptual frameworks.
Inconsistent or incomplete use of academic conventions, references and bibliography.
Basic independent reading and research from secondary sources.
Weak application of numerical and statistical methods to defined complex problems, with many gaps or errors.
Unreliable delivery of group work obligations. Limited awareness of options. Undertakes only routine tasks.
Confused recommendations. Little awareness of ethical issues, where relevant.
Limited reflection on own strengths and weaknesses in relation to defined professional and practical skills.
30 – 39% Includes insufficient required factual content, with significant gaps or inaccuracies.
Mostly incoherent or irrelevant introduction and conclusions.
More than 10% outside word count or presentation time.
Includes substantial irrelevant factual
Incoherently structured material.
Serious mistakes in spelling, grammar,
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content. punctuation, paragraphing. Limited identification of relevant concepts, theories and/or principles. Limited selection of information or data, and little attempt at collation, categorisation, analysis or evaluation. Poor writing style OR a presentation that is not engaging, audible or well paced. Does not use technical vocabulary, where appropriate. Limited understanding of factual and conceptual material. No appreciation of the limits of knowledge in this area. Little or no argument, entirely descriptive or personal opinion, with no reference to literature. Poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mostly inaccurate, or incorrectly set out or explained. Very weak attempt to relate theory to practice, using appropriate conceptual frameworks. Inaccurate or incomplete use of academic conventions, references and bibliography. Minimal independent reading and research. Very weak application of numerical and statistical methods to defined complex problems, with significant errors. Poor delivery of group work obligations. No awareness of options. Undertakes a few routine tasks. Irrelevant or no recommendations. Little or no awareness of ethical issues, where relevant. Very limited reflection on own strengths and weaknesses in relation to defined professional and practical skills. 16 – 29% Includes almost no required factual content, and with very significant inaccuracies. Incoherent or no introduction and conclusions. More than 10% outside word count or presentation time. Includes mainly irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. Minimal or inaccurate identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. Does not use technical vocabulary, where appropriate. Limited understanding of factual and conceptual material. No appreciation of the No argument, entirely descriptive or personal opinion, with no reference to literature. Very poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
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limits of knowledge in this area. Calculations are inaccurate, with no explanations.
Theory not related to practice.
Very inaccurate or no use of academic conventions, references and bibliography.
No independent reading and research.
Minimal application of numerical and statistical methods and techniques to defined complex problems, with significant errors.
Very poor delivery of group work obligations. Does not undertake even routine tasks.
No recommendations. No awareness of ethical issues, where relevant.
Minimal or no evaluation of own strengths and weaknesses in relation to defined professional and practical skills.
0 – 15% Does not include required factual content.
No introduction and conclusions.
More than 10% outside word count or presentation time.
Includes entirely irrelevant factual content.
Very incoherently structured material.
Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing.
No identification of relevant concepts, theories and/or principles.
No evidence of the selection, categorisation, analysis or evaluation of information or data.
Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. Does not use technical vocabulary, where appropriate.
No understanding of factual and conceptual material. No appreciation of the limits of knowledge in this area.
No argument, entirely personal opinion, with no reference to literature.
Exceptionally poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are missing, with no explanations.
Theory not related to practice.
No use of academic conventions, references and bibliography.
No independent reading and research.
No application of numerical and statistical methods to defined complex problems.
No delivery of group work obligations.
No recommendations. No awareness of ethical issues, where relevant.
No evaluation of own strengths and weaknesses in relation to defined professional and practical skills.
