Locate an article regarding your chosen airline’s management, schedule, or marketing (pick one). Using the “Contents of the Written Paper” guidelines, write a paper and attach a copy of the article to the completed paper and bring it to the first class meeting.
- Use APA Style formatting in your papers.
Examples of acceptable primary source articles may be found in following authored writings: professional journals, airline magazines, Wall Street Journal, N.Y. Times, Washington Post newspapers. Unacceptable articles (e.g. USA Today) will result in an automatic five (3) point deduction.
Primary Source = First = Original
Such as:
- Original writings of an author
- Interviews and personal accounts
- published books, newspapers, magazine clippings published at the time
- Speeches
- Statistics
- Research studies
- Memorandums, letters and press releases
- Annual reports
Secondary Source = Not First = Not Original
They include:
- A discussion about another person’s work (writings)
- A journal/magazine/newspaper article which interprets or reviews previous findings
- Government documents
- Articles about research studies
Contents of the Written Paper
Papers must contain the following: a title page, abstract, body of the paper and a bibliography (reference) page.
Label each paper as Written Assignment #1,
Use APA format. Your paper should be no longer than 5 pages, typed, double-spaced, have one inch margins, using a 12-point font and have a minimum of 3 references.
Please staple papers in upper left-hand corner – do not put the paper in a plastic cover, folder, or other page protector.
Papers will be evaluated on a 25-point basis as indicated below.
- 4 Points Summary
Using your primary source article explain the issue. Use as much detail as needed to explain the issue. (cite your primary source in this section)
- 12 Points Support your position.
Include what other airlines are doing with respect to your topic? Is this similar or different than what other carriers are doing. Explain. Total of 3 points
Use a minimum of two (2) additional sources from secondary sources to support your position (this will be 2 citations).
Your paper will contain a minimum of three cited references.
Each reference citation is worth 2 points: total of 6 points.
Correct written use of each citation is 1 point each: total of 3 points
- 4 Points Recommendations
From your perspective, explain how you feel this (these) issue(s) could be resolved and/or benefit the airline as a whole. Is this article good or bad for the company?
- 2 Points Writing Skills
Student paper uses complete sentences, proper use of grammar, wording, vocabulary, spelling and terminology.
- 3 Points Bibliography
Correctly list all of your sources.
