Individual Essay
This assignment is worth 55% of the final mark of this course. Pay special attention to the rules and deadline. Have a look at the essay marking scheme for guidance as well.
Write an essay that carries the title ‘Technological advances in services: applications, impact and implications”.
As the title suggests, the essay should debate and analyse the use and impacts of technological advances (specifically of Artificial Intelligence, smart services, robots) in services. In particular, the essay should consider and debate the impacts and implications of the latest technologies on the following aspects:
- the nature and characteristics of services, e.g. personalization, digitization of services, automated services, smart services
- on service employees, e.g. automation, substitution of labor with technology, skills of service employees
- legal, cultural and ethical implications (such as legislation updates, changes on social value systems, ethics and cultural values) from an international perspective (e.g. different use of robotics in Japan Vs U.S.A. and Europe)
- You must use Harvard style of referencing and avoid plagiarism by making proper citations, and using your own paraphrasing.
- You must NOT exceed the 3300 words excluding the cover page and the references page.
- At least 60% of your references must be from academic journals
- You MUST submit through the course website and Turnitin Only MS Word file will be accepted.
