Module 4 – Case
ELECTRONIC COMMERCE AND THE SOCIAL ENTERPRISE
Assignment Overview
The focus of this Case is on e-business. Here are some background materials on e-business that you should review.
Module 4, Lecture 1: E-Business and E-Commerce Models and Strategies:
Module 4, Lecture 2: B2B E-Commerce and E-Procurement:
Module 4, Lecture 3: E-Commerce Support Services: Payment and Order Fulfillment:
Case 4 Review Quiz: This quiz will not count toward your grade but allows you to assess your knowledge.
Case Assignment
In your teams, use the Internet to plan a trip to some location outside the United States. Have each individual, working independently, use the services of a different online travel site such as orbitz.com, travelocity.com, kayak.com, Concierge.com and expedia.com (search “online travel sites” for additional options). Pull together to share the findings of the group.
- Find the lowest airfare.
- Examine a few hotels by class.
- Get suggestions of what to see.
- Find out about local currency, and convert $1,500 to that currency with an online currency converter.
- Compile travel tips.
Prepare a report comparing how each site performed in terms of its ease of use, helpfulness, and best overall deal. Each member of the team posts the results of the analysis and a discussion of the team processes. (If a team member cannot for location reasons work in a team, then that person can do the project on his/her own.)
Assignment Expectations
Produce a 3- to 4-page paper analyzing and comparing online travel sites. Use of Excel and tables is highly recommended along with a description of your analysis. The final report should include the report findings combined in one Word doc.
- Each member of the team will post the report to your individual drop box – be sure to have the names of all team members on the cover sheet.
