Overview:
This assessment task takes the form of a report, which you will prepare as part of a consulting research assignment.
A Consulting Firm in Melbourne has been approached by a client to do a consulting project on the status of Information Technology usage in businesses in Australia. The reason for this is that the client is interested in identifying strengths and areas for improvement in alignment with the Australian Government’s view that businesses need to be data ready and adept at using digital technologies including the internet to succeed in the digital economy. The client wants a ‘high-level’ view focusing on all businesses in Australia, and with an additional focus on SMEs (small and medium enterprises).
You are assigned to do this project and required to submit a short report. The project is to analyse and describe the Australian enterprises’ online presence by using a reliable dataset. Data was collected from the Business Characteristics Survey (BCS) and is available on the ABS website via the link: https://www.abs.gov.au/ausstats/abs@.nsf/mf/8167.0 (Links to an external site.). Further details on the background to the assignment, and scope of the research assignment etc. are provided in the Assessment brief, assessment details section.
This assessment is aligned to the following course learning outcomes:
CLO1: Research and critique business problems using a suitable paradigm and associated methodologies and methods.
CLO2: Analyze business data by applying data analytics techniques and models to develop business intelligence.
CLO3: Interpret business data and generate ethical and innovative solutions based on data analytics results.
CLO4: Communicate business solutions professionally and effectively to a varied set of stakeholders.
