Assignment Task Several companies entered electric car manufacturing business to rival incumbents. Choose one of
the following companies: Tesla Motors, Volkswagen, Geely, Tata Motors.
You are a management consultant for the chosen company. You need to produce an industry
analysis report for the company leadership.
Report needs to answer the following questions:
Q1 – Perform PESTEL analysis of the wider macro environment.
Q2 – Perform Five forces analysis of the industry.
Q3 – Perform internal analysis of the company. Use VRIO framework to assess its internal
capabilities.
Q4 – Identify main strengths, weaknesses, opportunities and threats your chosen company is
facing. Advise the company’s leadership what they can do to exploit opportunities and counter
threats. In other words, provide strategic advice for the future.
Allocation of Marks
Section/element Allocated Marks Q1 – PESTEL. The quality of the analysis, logical argument, use of relevant theoretical concepts.
20%
Q2 – Five forces. The quality of the analysis, logical argument, use of relevant theoretical concepts.
20%
Q3 – Internal analysis The quality of the analysis, logical argument, use of relevant theoretical concepts.
20%
Q4 – SWOT, strategic advice for the future. The quality of the analysis, logical argument, use of relevant theoretical concepts.
20%
Overall structure of the report. Written business report containing executive summary, appropriate structure, writing style, readability, referenced sources, tables and graphs
20%
FEEDBACK ON THE WRITTEN ELEMENTS OF THE MODULE WILL BE BASED ON UNDERGRADUATE L6 GRADE CRITERIA:
CLASS % LETTER GRADE
OVERALL DESCRIPTION
GUIDELINE GRADE DESCRIPTIONS
First 85-100 A+ Outstanding Your work meets all of the criteria described below for the A and A- grades. On top of that, it shows exceptional scholarship, with very effective critical evaluation and synthesis of ideas and information. Your work shows originality and challenges existing approaches. You have used a range of detailed evidence accurately and thoughtfully. Your work shows that you have followed good academic practice in terms of citation and referencing, presentation format and clear, accurate English.
1st 75-85 .
70-74
A
A-
Excellent
Very Good
Your work shows a comprehensive and up-to-date knowledge and understanding of the material covered in this module, and of the way in which key concepts relate to one another. Your work shows a detailed appreciation of the way in which some aspects of the material covered are uncertain or contradictory. Your work takes a critical approach throughout and uses a good range of evidence, reasoned argument and reflection. Your work shows a mature and independent approach to problem-solving. You have created appropriate arguments and have used well-justified, imaginative and innovative approaches to explore them. Your work shows that you have followed good academic practice in terms of citation and referencing, presentation format and clear, accurate English.
2.1 67-69
64-66
60-63
B+
B
B-
Good Your work shows a broad, up-to-date knowledge and understanding of the material covered in this module and of the way in which key concepts relate to one another. You also show awareness of how some aspects of the material are uncertain or contradictory. Your work takes a critical approach and uses a range of evidence, reasoned argument and reflection. Your work shows an independent approach to problem-solving. You have created appropriate hypotheses and have used well-justified approaches to explore them. Your work shows good academic practice in terms citation and referencing, presentation format and clear, accurate English.
2.2 57-59
54-56
50-53
C+
C
C-
Satisfactory Your work shows good knowledge and understanding of the material covered in this module. You also show some awareness of how some aspects of the module are uncertain or contradictory. Your work generally takes a critical approach, but is not always entirely confident in tackling important concepts or applying key ideas and theories. Your work shows that you can operate independently to identify problems and use appropriate approaches to explore them. Most of your work follows good academic practice in terms of citation and referencing, presentation format and clear, accurate English.
3rd 47-49
44-46
40-43
D+
D
D-
Adequate Your work shows that you have gained knowledge and understanding of the core material covered in this module and a basic awareness of the complexity of the subject. Your work tends to be descriptive, and your analysis is oversimplified. There is some evidence in your work that you have applied the methods and tools covered in the module appropriately to resolve straightforward problems and/or practical issues. Your work shows some evidence of good academic practice in terms of citation and referencing, presentation format and clear, accurate English, but this is not always consistent throughout.
Marginal Fail 35-39 F5 Unsatisfactory Your work shows only a limited knowledge and understanding of the material covered in this module. It suggests that you have not recognised the complexity of the subject. Your work is descriptive and shows little attempt to analyse ideas or arguments. You make some assertions without sufficient evidence to back up your arguments. Your work does not apply what we learnt appropriately to problems and/or practical issues. Your work has not followed good academic practice in terms of citation and referencing, presentation format and clear, accurate English.
Fail 34 and below
F4 Poor Your work shows little knowledge or understanding of the material covered in the module. Your work is descriptive and shows no attempt to analyse ideas or arguments. You make assertions without putting forward the evidence to back them up. Your work suggests that you have not understood the methods and tools covered in the module well enough to apply them to ideas or problems. Your work does not meet most of the Learning Outcomes for this module. Your work has not followed good academic practice in terms of citation and referencing, presentation format and clear, accurate English.
Avoiding plagiarism
When you write an essay, report or dissertation you should always cite the published sources to which you quote, refer to or use as evidence, otherwise you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end.
The aim in doing this is to ensure that somebody reading your work can easily find these sources for themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will probably know from your own experience how much easier it is to find a reference when a reading list or bibliography is clear and unambiguous.There is help available from the library and online, including a range of videos such as those given below:
https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx.
http://www.citethemrightonline.com/basics
Do remember you can submit your work as many times as you like before the final deadline. It is a good idea to check your Originality Report and ensure that any potential plagiarism is eradicated for your work by rewriting in your own words and referencing correctly. The staff on the BLASC desk in the LRC will be able to advise on this. Here you can find out how to access your Originality Report:
https://studyspace.kingston.ac.uk/bbcswebdav/institution/Support/Student_Guide_to_Turnitin_v 2.pdf?target=blank
Additional helpful resources can be found here: http://www.youtube.com/watch?v=1yYf8AihndI
The best way to avoid academic misconduct or plagiarism is to use your own words at all times; do not cut and paste from other work.
Illness or other mitigating circumstances
By submitting an assignment you are declaring yourself fit to take the assessment therefore please make sure that if you are unwell you understand our mitigating circumstances process. The most important thing to do is keep us informed if you are experiencing problems! See our regulations on this link: http://www.kingston.ac.uk/aboutkingstonuniversity/howtheuniversityworks/policiesandregulatio ns Group work and academic misconduct Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event of the work being judged to have been plagiarised, the only circumstance in which it is possible that the responsibility for the misconduct would only fall on the group member who actually committed it, would be if there were clear evidence that that member had dishonestly misled the rest of the group as to the source of his her contribution. This would require clear and contemporaneous evidence of group discussions of the sort which should be available if groups follow the advice given about keeping a log of group proceedings. If the group work is simply allocated amongst the members of the group without any sort of group review of the outcomes, then all the group members are taking on themselves the risk that some element of the work is
tainted by academic misconduct. If you are unclear about any of this, you should refer to the University’s guide to Plagiarism for further explanation.
