Q1. Describe the support services needed by buyers of the product/service. Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14)
Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service efforts impact customer satisfaction? (Ch.14)
Q3. Discuss the firm’s new product screening process. Discuss possible sources of new product ideas. (Ch. 15)
Q4. Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use. (Ch. 16)
Q5. Discuss the firm’s distribution strategy. Explain the channels used to distribute the product. (Ch. 17)
PS. The firm to be discussed above is UNITED RENTALS. Also you are going to need this text book to complete this paper;
Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460
