Learning Outcomes (LO):
-Identify and analyze the nature of international markets and the forces and drivers that interface with the development and implementation of international business strategy.
-Demonstrate a critical understanding of both current and extant theories and concepts of strategy formulation and development in the international environment
-Critically evaluate the formulation of business strategies in response to the challenges of internationalization and how they reflect changes in both the domestic and international business environments.
Prepare 3300word report by answering the following questions. Q1 and2 addresses LO1, Q 3-5 addresses LO2 and Q 6-7 addresses LO3.
Watch the Amazon video and answer the below questions
1. How does the company respond to the changes in socio-economic and political landscape? Justify your answer with examples.10 marks
2. Elaborate on the positive and negative effects of Amazon on economic development. 10 marks
3. What global strategies have the company adopted to extend the long- term success of the company.10 marks
4. How does a global value chain analysis of the company strengthen its competitive advantage?15 marks
5. Does the company reap any benefits from Global Partner Network and how sustainable are they?15 marks
6. How does the company formulate their business strategies in response to the challenges of internationalization?15 marks
7. Will an impending Brexit affect the company you chose in terms of Operations and Overall profitability. What is the role of international organizations in ensuring smooth international trade?15 marks
Reading list
Core module book:
Dicken, P. (2014) Global Shift: Mapping the changing contours of the world economy. 7th Edition. SAGE: Los Angeles.
Other reading list:
Coe, N., Dicken, P. and Hess, M. (2008) Global Production Networks: Realizing the Potential, Journal of Economic Geography, 8 (3), 271-295.
Coe, N. and Yeung, H-W-C. (2015) Global production networks: theorizing economic development in an interconnected world. Oxford University Press: Oxford.
Forsgren, Mats (2013) Theories of the multinational firm: A multidimensional creature in the global economy (2nd ed.). Cheltenham: Edward Elgar.
Gereffi, G., Humphrey, J. and Sturgeon, T. (2005) The Governance of Global Value Chains, Review of International Political Economy, 12 (1), 78-104.
Nadvi, K. (2008) Global Standards, Global Governance and the Organization of Global Value Chains, Journal of Economic Geography, 8 (3), 323-343.
Sinkovics, R., Yamin, M., Nadvi, K. and Zhang, Y.Z (2014) Rising powers from emerging markets – The changing face of international business, International Business Review, 23:675-679
