Write a short paper on Amazon that addresses the following:
Corporate mission and how the new product or service aligns with it.
Defining features of the product(s)/service(s) o How the product will be marketed internally and externally o How the company is differentiating from competition o Alignment of pricing with market position and corporate mission.
Your substantiated opinion of brand effectiveness.
Section Three: Defining Product or Service Need For your idea, continue your paper by addressing the following:
Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice.
What unsatisfied need the product/service fulfills.
How the customer/buyer seeks information to fill the need.
How the product is purchased (characterize the buying situation)
Why your chosen target market is the best choice.
Section Six: Pricing Using the idea that you have chosen, finish your paper by covering the following:
Explain the fixed and variable costs and how these fit with the company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.
Examine competitors’ pricing and explain reasoning for differences.
Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles?
What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?
