Business Principle in a Global Economy.
Discuss the challenging context of international business, as well as the internal and external forces with which international firms must contend. To fully understand the unique issues international firms face requires close study of how a company within an industry addresses a particular problem. Apply the concepts we have discussed in class to real-world examples. Select at least ONE domestic or international company within your industry choice (for example, Facebook in the social media industry) and write a paper where you will analyze how your company of choice expanded or failed to expand internationally. Show how the company formed, what problems it faced as it tried to grow and expand, some of the issues the company faced as it grew using at least two of the concepts we have talked about in class (for example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your conclusion, what is the international outlook for the company’s future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.) To help guide you through the writing process, I have included a very specific format for the paper.
Write in complete sentences and in paragraph form.
1. Introduction: Introduce the company—what are they and what do they do? What is its history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were the primary causes? What additional factors affected the situation? How did the businesses work to solve the problem(s)? Were the businesses successful in solving the problem(s)? Why or why not?
3. Implications: What are the potential implications of the issues the companies faced? In other words, how did (or how will) the problem impact the businesses?
4. Analysis: How can the theories and concepts we have learned in class be applied to or explain the situation?
5. Conclusion: What is the international outlook for the company’s future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.)
