This week kicks off the first part of your marketing analysis of the first P (product) with an in-depth examination of your marketing analysis. You will look in detail at how the company maximizes the branding of the product and competition, and how the company positions the product in the marketplace.
Instructions;
As an attachment to this assignment, submit your analysis of the first P for your chosen company’s product or service. The central focus of a marketing program is on the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:
Explain the product and company’s primary target market. What are the niche characteristics of the product and the traits of the company’s primary target market?
Identify and describe the competition and the overall marketing environment.
Evaluate how this product is positioned in the marketplace and the influence the brand has on its product category.
Assess how the company’s marketing strategies for this product affect its business success. What would you recommend the company do in terms of this product to assure its long-term success?
