ASSIGNMENT TASK.
As an enterprise consultant, you are required to conduct a strategic audit for a case company with the view to understand its strategic position and support its current growth strategy.
Critically evaluate the internal and external environment of the case company, with a critical application of relevant theory.
TASK GUIDANCE
As supportive guidance your report may cover the following:
• Show an understanding of theories and theoretical frameworks used in Internal Audit for strategic decision making.
• Show an understanding of theories and theoretical frameworks used in External Audit for strategic decision making.
• Demonstrate a critical analysis in data gathering and fact-finding which lead to strategic decision making.
You are expected to conduct and engage in broader research about the case company, ensuring the information you analyze, evaluate and present is both current and reflects the most up to date position of the organization.
CASE COMPANY – JAGUAR LAND ROVER.
Case
Last year, around one in three registrations in the UK and Europe were of SUVs. It’s a segment that has been growing steadily for years but has only now started to pick up real pace, prompting manufacturers to build entire ranges of high-riders. These are just below average on the size chart but are the most popular, with the segment home to several brands’ best-selling SUVs. Customers expect space and premium-brand quality on the inside and a commanding driving position, combined with the compactness of an average family car to keep palms dry in town and on narrow lanes. –Autocar
You are contacted by Jaguar Land Rover, one of the leading recruiters of university graduates in the West Midlands, to devise a strategy which will enable the company to gain and sustain market share for its SUV portfolio (PACE).
Jaguar Land Rover has over 60 years of heritage, with the development of Jaguar in 1938 and later the introduction to the market of Land Rover in 1948. Jaguar Land Rover now sell to over 170 countries. Jaguar Land Rover focus on revolutionary technologies, performance and craftsmanship. Jaguar Land Rover demand creative individuals willing to push boundaries to help them grow their brand.
This is a resubmission assignment. After submitting it first time, It was graded as fail at 30%. I will upload the failed assignment along with the lecturers comment. Please help me improve this assignment for resubmission as my academic year depends on this.
Thank you!
LECTURERS COMMENT
This report is not just based on the PESTLE.
Your application of the frameworks used in internal audit could be much improved. You could do with some quality of factors identified and a good quality of discussing around the frameworks.
Your application of the frameworks used in external audit could be much improved. You could do with some quality of factors identified and a good quality of discussing around the frameworks.
You could demonstrate depth of research by using various and relevant sources for the audit.
Your selection of factors for the SWOT could be much improved. The lack of good application of the internal and external audit frameworks led to a rather poor factors.
