- Reflect on at least two potential risks the company in the given scenario encounters in entering the new market, including a detailed description of the impact to the company.
- Conduct a SWOT analysis of the company in the given scenario by doing the following:
- Identify two internal strengths of the company.
- Identify two internal weaknesses of the company.
- Identify two external opportunities for the company.
- Identify two external threats to the company.
- Identify two strategic recommendations for the company in the given scenario that are based upon the SWOT analysis results in parts B1 through B4.
- Justify a strategic recommendation from part C by explaining in detail the benefits of the recommendation to the company.
- Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
- Demonstrate professional communication in the content and presentation of your submission.
