What implicit messages are being communicated by this piece of media? Which details (moments of intensity, repetitions, contrasts, and anomalies) from the piece of media reveal these implicit messages?
How are those messages being communicated? What kind of rhetorical moves does the creator of this piece of media make? Does that creator use logos or pathos? How does the creator establish ethos?
Who is the intended audience for this piece of media? When was it produced? How does that context affect the messages being communicated?